The Best AI Copywriting Tools You Can Use In 2024

If you want to save time and money for your business, consider using these best AI copywriting tools. They could be just what you need.

Investing in AI copywriting tools can benefit small business owners by saving significant time and money. Whether you’re a copywriter aiming to simplify your writing tasks or an entrepreneur seeking cost-effective solutions, AI copywriting tools could be an excellent choice for your business.

AI copywriting involves using machine learning and NLP software to create written content. With AI copywriting, you can generate various types of text, like ad copy or blog posts.

The software functions by examining the web or a similar source, understanding the content, and then generating new copy based on what it learns. Luckily, many good AI writing tools exist now. However, they vary in quality. Here’s a list of the 5 best AI writing tools with their strengths and weaknesses.

ChatGPT stands out in this list as the most accessible and widely used writing tool. It’s commonly chosen for writing, but it has some imperfections despite being quite helpful in copywriting.

What keeps it from being the ultimate AI writing tool? It’s speedy and straightforward, but it falls short on fancy features compared to other tools. Supervision is essential because it might produce incorrect info, repeat content, or unintentionally use material from the internet. ChatGPT, being a writing tool without plugins, misses out on internet access, plagiarism checks, fact-checking, and SEO capabilities.

Why include it in our top AI copywriting tools? Despite its flaws, it remains a handy tool if used wisely. ChatGPT proves valuable for various tasks:

1. Crafting concise product descriptions
2. Generating ideas for social media posts
3. Designing templates for email newsletters
4. Rewriting copy to prevent duplicate content

These represent only a few of ChatGPT’s capabilities. It’s crucial to note that while ChatGPT doesn’t guide users to create exceptional content, it’s more than capable of assisting. Additionally, a significant advantage of ChatGPT is its free accessibility, unlike other tools on the list!

Introduced in 2021, Jasper AI, formerly known as Jarvis AI, stands out as one of the initial AI copywriting tools. But, don’t hesitate to give it a try.

Positioning itself as a specialized copywriting tool for marketers and writers, Jasper AI can generate diverse content for businesses. This includes web content, social media updates, email templates, and even extensive content like blog posts and white papers.

In contrast to ChatGPT, which demands more effort from users for desired results, Jasper AI conveniently assists users throughout the copy creation process, making it simple to adjust details. Users can effortlessly input keywords and other information to enhance the quality of the generated copy.

Notably, Jasper incorporates a built-in plagiarism checker, ensuring users that the tool won’t replicate content from other sources on the web.

In summary, Jasper AI proves to be an outstanding tool with numerous valuable features and conveniences not found in some similar tools. The pricing includes $49 per month for the Starter Plan and $99 per month for Boss Mode.

Copy.ai stands out as a robust AI copywriting tool, known for its user-friendly design and wide range of uses. Much like Jasper, Copy.ai is versatile, capable of crafting different types of content such as ad copy, blog posts, and social media updates.

A notable feature of Copy.ai is its knack for generating creative and engaging content with minimal user input. Users simply provide a brief description of their needs, and Copy.ai produces relevant and coherent text. This makes it a great choice for those who aren’t seasoned writers but still want high-quality content.

However, like any tool, Copy.ai has its limitations. The generated content may not always hit the mark, requiring some adjustments to meet specific requirements.

In terms of pricing, Copy.ai’s subscription costs align with Jasper’s. The starting price is $49 per month, but users can save money with an annual subscription at $432 per year (equivalent to $36 per month).

Notion AI stands out as an excellent tool for AI-based writing. It helps with both short and long content, from blog posts to impactful ad copy. What makes it unique is its integration with Notion, a widely used platform for productivity and teamwork. This means you can smoothly include AI-generated content in your ongoing Notion projects.

Its special strength lies in collaboration, making it perfect for teams working on writing projects. Additionally, the tool gives suggestions for improvement, supporting users in enhancing the overall quality of their writing.

You can get Notion AI for $8 per member per month with annual billing, or $10 per month for monthly billing, and it’s also available for free plans.

OwlyWriter, part of Hootsuite, stands out on this list for its specialization in crafting social media content. It’s designed to make creating engaging posts easier for both businesses and individuals.

Integrated directly into Hootsuite’s social media management platform, OwlyWriter streamlines the entire content creation and publishing process.

While OwlyWriter excels in social media content, it’s important to note its focus on this specific aspect of copywriting. It’s especially useful for creating captions for social media posts, making it ideal for those working in social media management and content creation.

Thanks to its full integration with Hootsuite, users gain insights into post performance, aiding in refining their social media strategy over time.

Currently, OwlyWriter comes free with all Hootsuite subscriptions for a limited time, and future pricing plans are yet to be disclosed.